Our Purpose
If they watch their mothers suffer in silence, how will the daughters learn to speak up?
When you don’t raise your voice against domestic violence, you encourage it. To stop it,
be strong and speak up.
What is domestic violence?
Physical, mental, emotional, verbal, psychological or sexual abuse by any member of the house is called domestic violence.
- 1 in every 3 women in India (since the age of 15) has faced domestic violence in some form or the other (25% urban, 32% rural).
- About 86% women who experienced violence never sought help, and 77% of the victims did not even share the incidents with anyone.
- From March 2020 to May 2020, there have been 1,477 reported cases of domestic violence. The highest in the past 10 years.
Will you still stay silent?
Our resolution
Clinic Plus has always believed that mothers are the only ones who could make their daughters strong. But what about those daughters who watch their mothers suffer in silence, will they follow the same or gather the courage to speak up? It’s time to make our daughters strong. Let’s take an oath to eradicate domestic violence not just from homes but from our country.
How can one stop domestic violence?
- Do not blame yourself.
- Speak to a reliable person.
- Do not give offenders a second chance.
- Call the helpline numbers or reach out to the police.
Most reported cases of domestic violence across India
The number of women from the age group of 18 to 49 from the following states suffer from domestic violence.

States with more than 25% women suffering from domestic violence.
States with less than 25% women suffering from domestic violence.
*We do not have accurate data of the states that are unmarked.
Women Helpline Numbers
Do not hesitate to ask for help. Raise your voice against the wrong. If you are a victim of domestic violence or know anyone around you, call the helpline numbers to seek help.
Strength comes from mothers
Clinic Plus has gone beyond making one’s hair strong to making every daughter of India strong. Our commercials are not mere advertisements, but inspiring stories of strength between mothers and their daughters. Thereby, teaching mothers that their daughters can achieve anything they wish for when brought up with the right values. Just like this story, do watch and learn from it and most importantly, make your daughters strong.